Web Designer: Do I really need one?

So you’ve started your own business, and you’ve finally come to terms with the importance of a digital presence. Now you’ve realized…your website needs some work. Your options are to settle for an amateur site and finish it yourself, or fork over loads of cash to have a web designer do it for you. At the get go, it may seem best to tackle it on your own. You’re feeling ambitious, you want to save a few bucks, or you just wonder how hard could it really be?

What does a professional have that you don’t? Well, more things than you think,  but we’ve narrowed it down for you. Regardless of how professional and appealing you may think the site is that you, the inexperienced and untrained web designer, whipped up in a few hours, viewers can almost immediately tell if a site has been constructed by a professional or not.

Here’s what a designer will bring to the table:

1. Professionalism

A professional designer will make a professional website. Simple enough. They know how to create a website that is attractive, effective, and creative. All three of these aspects will amp up the credibility of your website, as users will feel a sense of security about your services. A business gains such credibility when its website looks legitimate. It should have a trustworthy feel to it and appear to have intelligent business professionals behind it. A user wants to be assured that there are humans on the other end,  so they can trust the products and services they purchase are legitimate.

2. Save time, energy, and frustration

A professional is educated in the craft of web design. They not only know the basics, but also current trends when it comes to changing environments of SEO, JavaScript, Photo Optimization, Communication, Languages (Flash, PHP, etc.), you name it! Designers know how to adapt your website to user receptiveness, navigation, search, etc. Learning all these aspects from scratch will require a lot of time and energy, and is more complicated than you’d think. The difficulty can lead to unnecessary frustration, which can be avoided by seeking professional assistance.

3. Avoid the faults of templates

Maybe you’ve considered using a pre-made template for your website instead of hiring designer. The problem them is they limit your business’s singularity. Pre-made templates harbor no uniqueness for your business. They hinder your ability to customize your website, as many do not allow for certain features such as galleries, contact forms, special scripts, etc. They also limit expansion, which is important to think about as your business itself may expand.

If you want any of these elements, just forget about using a pre-made template. Additionally, templates limit expansion. Even if you think you can do without them, if you change your mind later on, it becomes virtually impossible to add these things using a template. At this point, you would have to bring in a designer anyways. It would be smart to have a designer work on your website from the get-go, allowing the ability to add features as you see fit.

4. Designers are communicators

Designers know how to communicate. They do so with font, color, shape, and layout utilization. Designers make websites easy to navigate and an enjoyable, interactive experience for the user. They make websites clear and consistent, which will make you look like an business expert. Designers also know how to create a website in a way so that search engines can easily read and rank your page. This is important, as your website exists to attract existing and potential customers to it. If the SEO is weak, there won’t be a lot of user traffic.

5. Browser compatibility

It is important that your website can be accessed easily across multiple browsers. A high percentage of people search using mobile devices, so your website needs to be mobile friendly. A designer will test the layout of your website across multiple browsers to ensure that there aren’t any issues, whether you’re a fan of Google Chrome, Safari or Firefox. There shouldn’t be any variation between browsers, and designers specialize in guaranteeing a crisp website no matter what browser the user prefers.

6. Fight competition

There are at least a billion websites floating around the internet today. It is important to have a website that is distinguishable from the rest. A designer will create a unique website for you. If your website doesn’t stand out, it won’t gain attention from users. Designers focus on launching a more effective website than your competitors. In doing so, your business will be chosen over the next best.

 

If you’re still pondering the idea of building your site yourself, consider the product you could create compared to something a professional would. There are endless advantages to having a professional, custom site built for you, and they almost always outweigh any financial burdens.