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HootSuite 101

Coined as one of the “most comprehensive social media management tools out there,” HootSuite has assisted businesses in building their social media with ease. In a survey from monitoring tool Pingdom, HootSuite came out as the top Social Media Management System. Over 20% of companies use it to manage their social media empires. HootsSuite allows users to manage and organize content for multiple accounts on a wide variety of networks, to name a few:

  • Facebook
  • LinkedIn Profiles, Pages, and Groups
  • Twitter
  • Google+ Pages
  • Foursquare
  • WordPress blogs
  • Instagram
  • Tumblr
  • Myspace

With Hootsuite, managing multiple accounts becomes simple because it is all viewable on one page. Here are the top three benefits of using HootSuite for your business!

URL SHORTENING and ANALYTICS

Hootsuite provides a “URL shortener”, which is extremely efficient for those sites with character limitations.  A shorter url will make your post easy on the eyes as well, drawing attention to the words in your post, rather than a lengthy hyperlink. When using the shortener, HootSuite tracks all clicks your hyperlink receives, and presents an analysis of your performance. The results are emailed to you weekly, which is a great way to track which posts create the most traffic. The analysis includes: the number of clicks per day, geographical information on viewers, top referrers, and your most popular links.

SCHEDULE NOW, POST LATER

HootSuite also allows you to schedule posts for later. You can even specify the time posts are sent out, which is helpful for staying consistent during the highest-trafficking hours of each day. You can even schedule up to 3 accounts right from your phone for free. However, using HootSuite online requires no downloading, no installation, and no loading. It’s easy to pull up and start scheduling right away!

SIMPLE COLLABORATION

If you have multiple people collaborating on social media, you can provide them with one password to one HootSuite account and make working together a breeze. This slashes the need for multiple accounts and passwords, and everyone can see everything all in one place.

With social media marketing, it is very important to stay organized and consistent. HootSuite is one of a few extremely efficient tools to help your business run its social media, especially if you have multiple accounts on a variety of networks. So what are you waiting for? Go sign up now for free!

Hat Tip:

Social Mouths
Iag

Photo Cred:

Deliagency