social media for startups

Social Media for Startups

Social media for a small business is a full-time job in itself. Many startups must acknowledge the importance of incorporating social media into their marketing plan, and the do’s and don’ts of utilizing it. A young business ourselves, Green Beans is here to give you our top 3 tips on using social media for business.

Less is More

It’s always been quality over quantity, plain and simple. This goes for social media posts as well. Businesses should always avoid overwhelming their customers, especially online. Lengthy emails will end up in the trash, 10 Instagram posts in a row will be scrolled over, and excess Facebook updates will be ignored. The goal is to be informative and concise, and always stay relative.

Some businesses, in effort to connect with customers, post too much unnecessary material. It is ok to be chummy with your customers and post funny images occasionally, but doing so every day is overkill. You want to be able to balance humor with serious business. If you joke too much, customers won’t take you seriously. If you’re too serious, you will be perceived as boring. All small businesses should work to find a happy medium.

In general, don’t post too much. Find a daily number that works for you for each platform. For example, 1 Instagram post, 2 Facebook posts, and 3 Twitter posts per day. Monitor the traffic on each social media outlet and figure out which numbers are drawing in traffic. Posting too much content will lead to unlikes, unfollows, and unsubscribes. You never want to be a nuisance, and you want your customers to look forward to hearing from you.

Promote in Moderation

Promoting your business is great, but shouldn’t be your only focus online. Posting content that is strictly promotional will result in a disengaged audience. It has been suggested to only allow for 20% of your information to be promotional. The remaining 80% can be fun, interactive, and engaging. There is a time and place for sales information, and that isn’t 24/7.

Strategize

Having a content strategy will help your business excel. A posting plan will allow you to to publish content at the most effective times and keep track of how often you post, to avoid flooding newsfeeds. Having a plan is much more effective than randomly posting material, and can save time and stress in the long-run.

Overall, every business will utilize social media in ways that are most effective and beneficial for them. Just because one business posts once a day on Instagram doesn’t mean it’s bad if you post three times. Balance and organization are all you need to use social media appropriately for your business. It all comes down to staying relative, being clear and to-the-point, and allowing customers to engage.

Hat Tip:

green beans creative blog hootsuite 101

HootSuite 101

Coined as one of the “most comprehensive social media management tools out there,” HootSuite has assisted businesses in building their social media with ease. In a survey from monitoring tool Pingdom, HootSuite came out as the top Social Media Management System. Over 20% of companies use it to manage their social media empires. HootsSuite allows users to manage and organize content for multiple accounts on a wide variety of networks, to name a few:

  • Facebook
  • LinkedIn Profiles, Pages, and Groups
  • Twitter
  • Google+ Pages
  • Foursquare
  • WordPress blogs
  • Instagram
  • Tumblr
  • Myspace

With Hootsuite, managing multiple accounts becomes simple because it is all viewable on one page. Here are the top three benefits of using HootSuite for your business!

URL SHORTENING and ANALYTICS

Hootsuite provides a “URL shortener”, which is extremely efficient for those sites with character limitations.  A shorter url will make your post easy on the eyes as well, drawing attention to the words in your post, rather than a lengthy hyperlink. When using the shortener, HootSuite tracks all clicks your hyperlink receives, and presents an analysis of your performance. The results are emailed to you weekly, which is a great way to track which posts create the most traffic. The analysis includes: the number of clicks per day, geographical information on viewers, top referrers, and your most popular links.

SCHEDULE NOW, POST LATER

HootSuite also allows you to schedule posts for later. You can even specify the time posts are sent out, which is helpful for staying consistent during the highest-trafficking hours of each day. You can even schedule up to 3 accounts right from your phone for free. However, using HootSuite online requires no downloading, no installation, and no loading. It’s easy to pull up and start scheduling right away!

SIMPLE COLLABORATION

If you have multiple people collaborating on social media, you can provide them with one password to one HootSuite account and make working together a breeze. This slashes the need for multiple accounts and passwords, and everyone can see everything all in one place.

With social media marketing, it is very important to stay organized and consistent. HootSuite is one of a few extremely efficient tools to help your business run its social media, especially if you have multiple accounts on a variety of networks. So what are you waiting for? Go sign up now for free!

Hat Tip:

Social Mouths
Iag

Photo Cred:

Deliagency