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Marketing Spotlight: Trader Joe’s

If you’ve ever stepped foot in a Trader Joe’s you know that it is not your average grocery store. While each store is decorated in a slightly different way you’re bound to see fun things like murals of a cow surfing or Hawaiian shirts as the employee uniform throughout the store. The beachy theme throughout and the friendly and helpful employees create a relaxed atmosphere that turns the chore of grocery shopping into an enjoyable experience.

Originating in the 1950’s, this chain has grown into a popular stop for healthy and affordable food.
Trader Joe’s has also realized that being a grocery store isn’t enough in today’s market. With cool recipes to try on their website and their Fearless Flyer that is full of personality and bound to put a smile on your face, Trader Joe’s knows how to keep their customers engaged.

Here are 7 Reasons why we put the marketing spotlight on Trader Joe’s, and what works about their strategy:

1. Trader Joe’s makes you feel good about what you’re buying.

Whether it’s their cage-free eggs or their non-animal tested beauty and hygiene products, Trader Joe’s is looking out for those furry little ones. They even encourage customers to bring re-usable bags and only offer paper ones that can be easily reused and recycled. By advertising and living up to their environmentally friendly antics, they never stop drawing in fresh customers.

2. As mentioned before, the store’s theme is also unique.

When you walk through those doors your spirits are automatically lifted with the tropical theme and super friendly employees. From the murals vibrantly painted on the walls to the colorful packaging, lots of customers opt for Trader Joe’s simply for the comforting vibes.

3. In addition to their unique cruelty-free food options, Trader Joe’s also has tons of funky international cuisine products that set them apart from their competition.

Shoppers skim through coupons and ads to decide where to pick-up their groceries for the week, and seeing an array of unique cultural options often sways their decision.

4. One of my favorite parts about Trader Joe’s is their customer service.

They have been known to treat their employees really well, and it totally shows! They are always incredibly friendly, patient, and eager to help you. This definitely weighs in on a returning customer’s choice of where to shop.

5. Their prices aren’t ridiculously expensive either.

They provide organic and GMO-free options at prices that are way lower than similar stores, such asEarth Fare and Whole Foods. Making it more affordable for everybody to have healthy food options is reason enough for people to head over there.

6. They have stayed consistent throughout the years and remain true to their values.

They have made slight changes in their logos to stay up to date, but they always have kept the same iconic font to make their brand easily recognizable.

7. They have an awesome little newsletter called the Fearless Flyer.

It highlights special products each month and provides delicious and easy recipes to make as well. In addition to all of the product information, the newsletters are also jam-packed with cool graphics and funny little cartoons, helpful for distracting children who’ve been dragged along while their parents run their errands.

Hat Tips:

Photo cred: Rend Creative

colo

Brand Recognition: The Importance of Color

When it comes to choosing the colors for your brand, logo, and website, it’s not as simple as picking out your favorite color combination. In the world of marketing and advertising, color holds a lot of significance. The consistency of your color palette in visual marketing materials is important to create better brand recognition. Did you know 80% of brand recognition has to do with color? Colors can invoke certain emotions and moods (both consciously and subconsciously), and even hold cultural meanings. Studies show that visual appearance is 93% responsible for customer buying decisions. Ever wonder why red is used in almost every fast-food logo? Studies have shown that the color stimulates your appetite and creates a sense of urgency.

Before picking your brand’s colors it is important to identify the atmosphere and purpose of your business, and then decide which color palettes and schemes would be the best fit.

Know the Color Wheel

  • Analogous: colors that are next to each other on the color wheel (ex. yellow, yellow-green, green)
  • Monochromatic: tints and shades (lighter and darker versions) of the same color (ex. light blue, royal blue, dark blue)
  • Complementary: colors that are directly across from each other on the color wheel (ex. orange and blue)
  • Triad: three colors that are equidistant from each other on the color wheel—forming a triangle (ex. the primary colors and the secondary colors)
  • Neutral/Neutral with one accent color: using mostly shades of brown, gray, and black and white, but one color to make things pop (ex. the classic black, white, and red color combination)

Know what Colors Represent

  • Warm: These are your oranges, yellows, pinks, and reds.

These colors generally bring lots of energy and excitement to your logo, website, etc. They are very attention grabbing, spark creativity, and playful.

Often seen in: restaurants, toy stores, and technology.

  • Cool: These are your blues, greens, and purples

These colors generally create a relaxing and calm feel.

Often seen in: coffee shops and spas.

  • Neutral: These are your browns, tans, grays, and white and black.

These colors are often associated with the earth and outdoors or for more formal/sophisticated businesses and organizations.

Often seen in: outdoor gear stores, funeral homes, law firms, government agencies, etc.

It is important to note that the emotions provoked with these color categories change when paired with another category. For example, you can pair a warm color with a scheme of cool colors, but your business may not quite align with the principle emotions associated with these choices.

Additionally, you should pair warm or cool colors with neutrals, to create more interest and help with brand recognition.

Know Where your Content will be Viewed

After finally picking your color scheme, it is important to be aware that the colors may appear differently on computers or mobile devices. Make sure the colors will be easy to see and read whether printed or on a screen. Don’t use a pale yellow for a long body of text, and don’t alternate fonts with two colors that are hard to see.

Despite how simple a color scheme may seem, choosing what colors represent your brand is a huge deal. Colors have a lot to do with brand recognition, and can truly make or break a company.

For more scientific information on the topic check out this blog!

Hat Tip:

Small Biz Trends
The Branded
YFS Magazine
Write On Track
The Ultra Linx